Drive B2B Success with Strategic Social Media Marketing
Does your business have a strategy behind the content you’re posting on social media? If not, you’ll struggle to maintain a consistent presence that keeps new followers flooding in. Luckily, social media scheduling tools are available to help guide your process and track performance along the way.
Watch our video to learn how you can save time and craft viral-worthy social content.
For B2B brands, posting to organic social media platforms isn't just about chasing likes or shares. It's a space to showcase thought leadership, engage directly with your target audience, and amplify your brand story. It's your opportunity to be less “corporate” and more “community”.
Check out these benefits of building an organic social media marketing strategy:
- Showcase company culture
- Increase brand visibility
- Engage prospects and hires
- Cost-effective marketing
- Boost SEO and web traffic
- Provide personalized customer service
- Build industry credibility
- Utilize a free marketing tool
Chances are that your competitors are already on social media platforms. Want to expand your reach even more to a highly targeted audience beyond your existing followers? Paid social media marketing campaigns empower your brand to do just that!
Discover the benefits of launching a paid social campaign:
- Instant results
- A/B test ad creatives and targeting
- Competitive edge over organic-only brands
- Boost high-priority content performance
- In-depth campaign insights
- High-converting retargeting opportunities
- Assess brand sentiment
Now that you’ve started posting to social media platforms, you’ll want to continuously track your metrics to ensure your posts resonate with your audience. Our team of experts monthly social media reporting as well as insights and actionable next steps to help you continuously improve your content strategy.
Tracking your monthly social media performance metrics helps answer questions such as:
- Preferred platform?
- Most engaging content?
- Monthly audience growth?
- Industry reach?
- Paid ads ROI?
- Leads generated?
- Trending subjects/keywords?
- Brand mentions vs. competitors?
- Meeting KPIs and objectives?
While reporting tends to dive into your social media performance month-over-month, a B2B social media audit goes much deeper. This comprehensive examination evaluates your brand's profiles across different platforms, scrutinizing their performance and identifying opportunities to enhance your social media marketing efforts.
By conducting a social media audit, you’ll find out:
- Audience industry and company size
- Best ROI platforms
- Engagement rate vs. competitors
- Consistent branding
- Optimal posting times
- Most popular website links
We like their commitment to the project. BNP Engage increased our online presence and sales leads. They also had excellent project management. They've shown commitment with total oversight and continuous feedback.View the case study
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Joshua Burg
CEO
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