Glass Enterprises

Glass Enterprises, a commercial glass manufacturing company, needed to enhance their digital marketing efforts and online reputation. They turned to us as their digital marketing partner. 


Transforming A B2B Glass Manufacturer’s Online Presence

Glass Enterprises is a full-scale commercial glass manufacturing company based in Bucks County, PA. They came to us looking for a B2B partner capable of solving their marketing challenges.

Not only was their unique service proposition (USP) not being communicated via their digital messaging or website structure, but their previous work was also not being showcased to attract prospects.

The client was also actively recruiting and needed Google and Glassdoor reviews that would attract top talent.

Lacking a dedicated marketing team, they needed the expertise that could both create and execute a brand new marketing strategy from the ground up.


The Challenges

Glass Enterprises came to BNP Engage because they needed a proven B2B marketing partner to lead their digital marketing initiatives. They had a new management team and were looking to infuse new life into their operations, marketing and hiring. They came to us looking to elevate their digital presense to help improve lead generation and their hiring efforts.

  1. Didn't have a unified brand identity
  2. Needed a website that spoke to the value they provide their customers
  3. No social media presense
  4. Needed an improved reputation on Google, Glassdoor and Indeed.

The Solutions

BNP Engage stepped in to provide a full strategic marketing plan and implementation. This included persona development, competitive analysis, social media strategy, and reputation management and led to a multiple channel marketing strategy over the years of our ongoing engagement.

  1. Complete brand refresh, updating brand guidelines and a new style guide
  2. Redesigned website with improved navigation and educational content.
  3. Create LinkedIn posts to attract and educate their B2B audience
  4. Ran reputation campaigns to gain reviews from customers and employees.

The proof is in the numbers

As a result of our collaborative efforts, our client was thrilled to see several improvements in their digital presence:
Client Reviews Posted
Increase in Form Submissions
Growth in LinkedIn Followers
Increase in Social Actions

Display Results

As their dedicated marketing partner, we have worked closely with Glass Enterprises to fulfill their diverse marketing needs from website design and social media to email marketing and reputation management. We started with strategy to define the exact needs of their business based on their goals, audiences and unique selling propositions to identity our recommended next steps. We worked with them based on their budget to find the right marketing mix for them to be successful. We are proud to continue to guide their marketing efforts and provide the expertise to thrive.

Before BNP Engage
Had a Google My Business Star Rating of 3.0
LinkedIn had 485 followers at the start of the engagement
Did not have an email marketing strategy
Old website was clunky and was not tracking analytics data
After BNP Engage
Increased Google My Business Star Rating to 4.4
Increased LinkedIn followership to just under 1k
Launched email marketing resulting in new project inquiries
Launched new website and set up data tracking for continual optimizations
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