B2B Website Design for Your Success
UX Best Practices and Design Principles
When designing your website, the layout should cater to your audience’s needs and create a positive user experience (UX). If a visitor lands on your site and isn’t sure what their next step should be, there’s a good chance they will leave.
Learn how our B2B web design company can help you launch a website that’s optimized for UX, encourages more conversions, and is accessible to all users.
Why Does UX Web Design Matter?
Planning the Perfect Website
Planning prior to design is the foundation of a successful online presence. It's a strategic investment of building a website that looks good and performs effectively, aligning with your business's vision and creating lasting value. By working with BNP Engage, you can leverage our insights and solutions to create a website that truly stands out.
Here are the benefits it brings to your business:
- Informs designers how to structure your site’s navigation, layouts, and design elements.
- Saves time and money by setting clear guidelines and expectations right from the start.
- Identifies current successes and areas of improvement for the next phase of our project together.
- Enhances user engagement and retention, leading to higher conversion rates.
- Builds trust and authority, strengthening your brand's image.
- Facilitates easy updates and expansions, keeping the site relevant and competitive.
Crafting Web Styles & Brand Identity
A web design guide translates your brand to the web. It accounts for best practices, UX, and accessibility, while strengthening your current brand. It helps build out necessary additions or updates to your brand ensuring the most effective results on the new site. Our process ensures our designers and you - the client - understand the visual goals for your site.
How can a web style guide help you?
- Elevates your brand for maximized success on the web
- Aligns the website design with your goals at the center
- Provides advice and considerations on UX and accessibility
- Sets the standards for design elements like colors, fonts, imagery, and layout
- Leads to a more predictable and enjoyable user experience
- Encompasses the visual and emotional elements that make a brand distinctive
- Ensures your brand's digital presence is visually appealing and aligned with your brand's core values and objectives
Enhancing UX Through Expert Design
Good design is a combination of many factors - fresh ideas, UX, best practices, user empathy, and more. It focuses on creating a satisfying and efficient experience for users as they interact with your site. It puts the user at the center of the design process, focusing on their needs, preferences, and behaviors. Designing to solve a problem or provide a solution governs all our decisions.
- Stay up-to-date on the latest design trends keeping it fresh.
- Focus on your goals and best possible experience for all users.
- Best practices for visual presentation and UX and SEO.
- Helps you stand out from your competitors.
- Keep a ‘modern’ web presence that is consistent with your brand, only elevated.
- Design team works across many programs/platforms, from static mockups to page building - whatever is best for your project.
Mobile-First Design for a Connected World
With over 60% of website traffic in 2022 coming from mobile devices, mobile-first design is a necessary approach that recognizes the central role of mobile devices in modern web browsing. At BNP Engage, we recognize the value of Mobile-First Design in connecting with today's tech-savvy audience. This ensures our clients' websites are not only visually appealing but also functional and effective across all devices.
- Results is a more engaging and accessible online presence that resonates with users wherever they may be.
- Aligns with current trends and anticipates future shifts, keeping your website at the forefront of digital innovation.
- Involves optimizing images and content for faster loading on mobile devices.
- Prioritized by search engines, recognizing the shift towards mobile browsing.
- Provides a satisfying user experience, leading to longer site visits and higher conversion rates.
- Has optimized images and streamlined elements, which can lead to faster load times and improved user satisfaction.
- Ensures that your website is prepared for future trends in digital consumption as mobile usage continues to rise.
Web Design Accessibility for All Users
Creating a website that's accessible for all users, including those with disabilities, is both an ethical consideration and a smart business practice. We build to WCAG 2.2 guidelines and can accommodate specific compliance level requests. By focusing on accessibility, we build websites that are both responsible and responsive, reflecting a modern and compassionate approach to digital interaction.
- Provides site access to those impeded by a temporary, recurring, or permanent condition, such as: Cognitive, Physical Mobility, Auditory, Verbal, or Ocular disabilities; Age, Language, Culture, and Education; Economic position; and Technological aptitude and access
- Caters to a broader segment of the population.
- Abides by laws and regulations in some countries that require websites to be accessible to all users.
- More easily crawled and indexed by search engines, aligning with SEO best practices.
- Enhances your brand's reputation, signaling that you are a socially responsible business.
- Makes it easier for all site visitors to take desired actions, potentially leading to higher conversion rates.
Best Practices for Optimal Performance
When it comes to website design, following best practices is like having a solid roadmap for success. Think of it as setting your site up for a smooth online journey. Best practices are tried-and-true methods that make your website user-friendly, functional, and appealing. They ensure that your site works well across different devices and browsers, loads quickly, and offers a great user experience.
- Stay up to date with trends, changing guidelines and best practices.
- Advise clients on effective use of their branding, voice, and tone.
- Keep your brand elements consistent for a professional look.
- The user is always our focus for a smooth customer journey.
- Information Architecture (IA) hierarchy to support content and flow.
- Fast load times make for quick access by optimizing images and minimizing code.
- Guide users toward taking actions you want them to take.
Website Design Resources
Digital StrategyIt’s the Halloween season, and our experts are here to discuss the scariest user experience
Read On
Website DesignDownload our 10-point checklist, to help ensure your visitors are getting the most out of
Download the Checklist
Website DesignMichael Smerconish, host of “The Michael Smerconish Program” on SiriusXM’s POTUS channel and CNN’s “Smerconish,”
Check It Out
Website DesignBNP Engage was recognized for our website design projects in 3 Web Excellence categories: Software
Check It Out