When designing your website, the layout should cater to your audience’s needs and create a positive user experience (UX). If a visitor lands on your site and isn’t sure what their next step should be, there’s a good chance they will leave.
Learn how our B2B web design company can help you launch a website that’s optimized for UX, encourages more conversions, and is accessible to all users.
Planning the Perfect Website
Planning prior to design is the foundation of a successful online presence. It's a strategic investment of building a website that looks good and performs effectively, aligning with your business's vision and creating lasting value. By working with BNP Engage, you can leverage our insights and solutions to create a website that truly stands out.
Here are the benefits it brings to your business:
Crafting Web Styles & Brand Identity
A web design guide translates your brand to the web. It accounts for best practices, UX, and accessibility, while strengthening your current brand. It helps build out necessary additions or updates to your brand ensuring the most effective results on the new site. Our process ensures our designers and you - the client - understand the visual goals for your site.
How can a web style guide help you?
Enhancing UX Through Expert Design
Good design is a combination of many factors - fresh ideas, UX, best practices, user empathy, and more. It focuses on creating a satisfying and efficient experience for users as they interact with your site. It puts the user at the center of the design process, focusing on their needs, preferences, and behaviors. Designing to solve a problem or provide a solution governs all our decisions.
Mobile-First Design for a Connected World
With over 60% of website traffic in 2022 coming from mobile devices, mobile-first design is a necessary approach that recognizes the central role of mobile devices in modern web browsing. At BNP Engage, we recognize the value of Mobile-First Design in connecting with today's tech-savvy audience. This ensures our clients' websites are not only visually appealing but also functional and effective across all devices.
Web Design Accessibility for All Users
Creating a website that's accessible for all users, including those with disabilities, is both an ethical consideration and a smart business practice. We build to WCAG 2.2 guidelines and can accommodate specific compliance level requests. By focusing on accessibility, we build websites that are both responsible and responsive, reflecting a modern and compassionate approach to digital interaction.
Best Practices for Optimal Performance
When it comes to website design, following best practices is like having a solid roadmap for success. Think of it as setting your site up for a smooth online journey. Best practices are tried-and-true methods that make your website user-friendly, functional, and appealing. They ensure that your site works well across different devices and browsers, loads quickly, and offers a great user experience.
It’s the Halloween season, and our experts are here to discuss the scariest user experience
Download our 10-point checklist, to help ensure your visitors are getting the most out of
Michael Smerconish, host of “The Michael Smerconish Program” on SiriusXM’s POTUS channel and CNN’s “Smerconish,”
BNP Engage was recognized for our website design projects in 3 Web Excellence categories: Software