B2B Content Marketing Drives Results

About 60% of the buyer’s journey happens before engaging with your team. This means your prospect has likely read your blog, browsed your social posts, and subscribed to your newsletter before you even know their name. Is your online presence speaking to your target audience?
The Secret to Writing Better Content

Great B2B Copy is Conversational

It’s true: if you’re using too much jargon in your website copy, you’re probably driving your site visitors away. The secret to writing effective B2B content is to make your words flow like a conversation. If you read your copy aloud and it sounds unnatural, that’s a good indication that it’s time for a rewrite.

Find out more of our tips for writing great conversational content that keeps your target audience coming back for more.

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Conduct A B2B Content Audit

Has your B2B website content gone a bit stale? A content audit is a thorough examination of all the content on your website. The goal is to evaluate the effectiveness of your content in achieving your business objectives and to identify areas for improvement or optimization. It will uncover which topics are the most engaging to your audience – and which content pieces need to be reworked.

How does a content audit benefit your business?

  1. Keep your website up to date with relevant content
  2. Reveal what blogs need to be refreshed, repurposed, or removed
  3. Identify gaps in topics covered and content formats used
  4. Generate new content ideas that meet your audience’s needs
  5. Optimize content for SEO based on performance and keywords used
  6. Align your B2B content strategy with your overall business goals

Boost Social Media Marketing Efforts

Your audience expects you to be active on at least one social media platform. Not sure what to post? Boost website engagement and establish your brand as a thought leader by sharing your content with your social media followers.

Sharing content to social media will help you:

  1. Enhance customer engagement and brand awareness
  2. Gain insights into what content resonates most
  3. Improve SEO rankings as a result of increased website traffic
  4. Disseminate your original content to thousands of people for free
  5. Encourage interactions and conversations surrounding your brand
  6. Fill your social media calendar with an arsenal of new content

Craft Effective B2B Email Content

Email marketing is less like a shout in a crowded room and more like a friendly chat over coffee. With a well-curated email list, you can share your original content directly with those who will value it the most.

Consistently sending emails to your audience empowers you to:

  1. Showcase your highest priority offers, products, and services
  2. Speak to your audience directly with personalized copy
  3. Adjust your content strategy based on engagement metrics
  4. Share time-sensitive content efficiently with the right audience
  5. Stay top-of-mind with your audience, leading to increased conversions
  6. Reduce manual work by leveraging email automation and workflows
  7. Eliminate or decrease costs associated with paid marketing efforts

Reduce Costs from Paid Marketing

Writing B2B blog content can be your secret weapon for climbing up in search engine rankings. Not only that, but sharing SEO-optimized blogs on a regular basis will encourage your audience to return to your site.

Sticking to a consistent blogging schedule will help you:

  1. Drive more website conversions by leveraging calls-to-action (CTAs)
  2. Establish a strong brand voice and identity
  3. Position your business as an industry thought leader
  4. Build trust with your target audience by sharing helpful information
  5. Incorporate SEO keywords, enhancing your site's searchability
  6. Fill your email and social media with a steady stream of content
  7. Unlock mutual backlinking opportunities with business partners

Tell Your B2B Brand’s Story with Website Content

Let’s face it – simply having a website is not enough to stand out from your competitors. Your website needs compelling content that tells your brand’s story in a way that resonates with your B2B audience.

Writing effective website content for your audience will help you:

  1. Communicate your unique selling proposition (USP)
  2. Compel website visitors to take action like filling out a form
  3. Differentiate your brand in an ever-growing marketplace
  4. Showcase your expertise and elevate credibility
  5. Turn your website into a lead-generating machine
  6. Highlight your brand’s purpose, mission, and values
  7. Make your business more relatable and memorable

Share Your Successes with Case Studies

Ever heard the phrase "Show, don't tell"? That’s exactly what case studies do. Your business can say that you provide the best services or products on the market, but demonstrating that value with real-world examples is much more impactful.

Crafting case studies will help your business:

  1. Show prospects that your products or services actually work
  2. Illustrating how you tackle unique challenges and problem solve
  3. Create a library of evergreen content that builds social proof
  4. Guide potential clients towards making a purchase
  5. Highlight the real-life impact your business has on its customers
  6. Pull client testimonials for use on social media, newsletters, and more
  7. Nurture existing client relationships by showcasing continuous improvements
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Beat Writer’s Block with BNP Engage

At BNP Engage, we have the tools to help you write optimized content tailored for your audience across all digital platforms. Say goodbye to writer’s block and hello to your new B2B content marketing partner!
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