It’s true: if you’re using too much jargon in your website copy, you’re probably driving your site visitors away. The secret to writing effective marketing content is to make your words flow like a conversation. If you read your copy aloud and it sounds unnatural, that’s a good indication that it’s time for a rewrite.
Find out more of our tips for writing great conversational copy that keeps your target audience coming back for more.
Has your website content gone a bit stale? A content audit is a thorough examination of all the content on your website. The goal is to evaluate the effectiveness of your content marketing efforts in achieving your business objectives and to identify areas for improvement or optimization. It will uncover which topics are the most engaging to your audience – and which content pieces need to be reworked.
How does a content audit benefit your business?
Your audience expects you to be active on at least one social media platform. Not sure what to post? Boost website engagement and establish your brand as a thought leader by sharing your content with your social media followers.
Sharing content to social media will help you:
Email marketing is less like a shout in a crowded room and more like a friendly chat over coffee. With a well-curated email list, you can share your original content directly with those who will value it the most.
Consistently sending emails to your audience empowers you to:
Writing blog content can be your secret weapon for climbing up in search engine rankings. Not only that, but sharing SEO-optimized blogs on a regular basis will encourage your audience to return to your site.
Sticking to a consistent blogging schedule will help you:
Let’s face it – simply having a website is not enough to stand out from your competitors. Your website needs compelling content that tells your brand’s story in a way that resonates with your B2B audience.
Enlisting our content marketing services will help you:
Ever heard the phrase "Show, don't tell"? That’s exactly what case studies do. Your business can say that you provide the best services or products on the market, but demonstrating that value with real-world examples is much more impactful.
Crafting case studies will help your business:
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