A quality B2B landing page is about more than just content. It’s about combining great UX with the opportunity to turn an unknown visitor into a lead.
By improving UX, users will take more action and drive increased conversions. Watch our video to find out how to gain more conversions by improving your UX design.
Drive Successful Ad Campaigns
The path from a click to a conversion should be as straightforward as possible. That's where landing pages play a pivotal role. These specialized, fully customizable pages are designed to capture leads through form submissions. They’re a crucial part of any successful digital publication ad or PPC campaign.
A well-crafted landing page allows you to:
Augment an IPS by Converting More Leads
The ultimate goal of a conversion landing page is to get a contact to fill out a form leading your visitors toward a specific action, like requesting a consultation, downloading an eBook, or setting up a demo. They're the cornerstone of lead generation capturing helpful data on that contact. and a vital tool to help maximize the value of an Interactive Product Spotlight (IPS).
Developing conversion-focused landing pages will allow you to:
Create Event & Promotional Landing Pages
Have an event or promotion coming up? Event or promotional landing pages are an excellent tool for driving user engagement and boosting awareness. They provide a centralized location for all the details your audience needs to know, helping to increase leads and future customers.
Creating user-friendly event and promotional landing pages will enable you to:
Nurture Leads with Automated Workflows
When visitors enter their information into your landing pages, they're not just potential customers - they're contacts to be nurtured. That's where Customer Relationship Management (CRM) integration and automated workflows come in. With a CRM, you can keep the conversation going and offer additional value to your audience.
Leveraging CRM and automated workflows allows you to:
Increase Impact with A/B Testing
Perfecting your landing pages is a process of continuous improvement. A/B testing allows you to compare different versions of your landing page to find the most effective elements. At BNP Engage, we have the expertise to conduct A/B testing in a way that uncovers the most impactful headings, calls-to-action (CTAs), and more.
A/B testing your landing pages allows you to:
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