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Transforming Geo Outlook for IGSHPA
Overview
Transforming a Legacy Publication into a Lead-Generating Digital Experience
The International Ground Source Heat Pump Association (IGSHPA) partnered with BNP Engage to modernize its long-standing industry publication, Geo Outlook. Historically distributed in print, the publication needed a strategic digital transformation to stay relevant with members, reach new advertisers, and support the organization’s long-term goals.
BNP Engage developed and launched a reimagined digital version of Geo Outlook, creating an immersive and accessible format that benefits both readers and advertisers. Distributed through BNP Media brands ACHR NEWS and Engineered Systems, the campaign blended engaging editorial content with lead-generating advertising placements, delivering measurable results.
By turning a static print product into a dynamic digital asset, BNP Engage helped IGSHPA reestablish Geo Outlook as a platform for thought leadership, industry connection, and year-over-year engagement.
Deliverables
The Challenges
After years of producing Geo Outlook in print, IGSHPA sought to return to regular publishing, but with a fresh, future-ready approach. IGSHPA turned to BNP Engage and ACHR NEWS for help creating a high-impact, web-based experience that aligned with modern content consumption habits and industry expectations. The organization needed a solution that would:
- Reach a broader, digitally engaged audience
- Attract and provide value to advertisers
- Support future publication cycles with a scalable model
The Solutions
BNP Engage collaborated with IGSHPA to design, build, and launch a fully digital version of Geo Outlook, transforming the traditional print magazine into a streamlined, web-native experience.
To maximize visibility, the January 2025 edition was distributed to targeted subscribers of ACHR NEWS and Engineered Systems, generating qualified leads and deep engagement across editorial and sponsored content. The digital edition featured:
- A mobile-responsive layout with intuitive navigation
- Engaging editorial features paired with visual advertising placements
- Built-in lead generation through eblast campaigns to targeted BNP Media audiences
Performance Metrics
Display Results
Enhanced Engagement: The digital format increased visibility and user interaction, including deep engagement with both editorial and sponsor content.
Stronger Advertising ROI: Advertisers benefited from tracked engagement and lead generation, improving the value proposition of future sponsorships.
Ongoing Growth: IGSHPA has since renewed its partnership with BNP Engage for additional issues and initiatives proving the impact of long-term strategic alignment.
We love to be creative. And creativity goes hand in hand with strategy. Browse our Interactive Product Spotlights, Sponsored Digital Spotlights, and Co-Branded eBooks to see just what we have done for our clients. Can you benefit similarly from any of these?
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