The International Ground Source Heat Pump Association (IGSHPA) has been promoting and supporting ground source heat pump technology since 1987. Their legacy of advancing the field of geothermal solutions includes GeoOutlook magazine, an industry-focused publication that started in 2003, before reaching a hiatus in 2020. IGSHPA wanted to renew production of this publication for its readers in 2023, with the hope of achieving a more interactive and user-friendly reading experience through a digital magazine platform. BNP Engage delivered a suite of services customized to IGSHPA’s needs and goals; ultimately delivering a modern, interactive emagazine that is now in circulation.
BNP Engage helped address a number of challenges that IGSHPA faced and were seeking solutions to. IGSHPA had not produced GeoOutlook for a number of years, and needed a turnkey design process executed by a dedicated team. Not only that, but IGSHPA also wanted more insight into how the GeoOutlook publication, and ads, performed with their readers. Another fundamental element that IGSHPA was seeking was customized design that drew in readers with an engaging user experience. Lastly, IGSHPA wanted to broaden their audience reach to industry professionals beyond their mailing list; and garner leads and analytics from new readers.
BNP Engage worked with IGSHPA to bring the GeoOutlook magazine back into circulation, in an all-new digital format. Our design team focused on a UX that was compelling to existing GeoOutlook readers as well as new audience members. We also increased GeoOutlook's exposure by deploying a brand email from both The NEWS and Engineered Systems (ES) publications, targeting IGSHPA's prime audience.
We love to be creative. And creativity goes hand in hand with strategy. Browse our Interactive Product Spotlights, Sponsored Digital Spotlights, and Co-Branded eBooks to see just what we have done for our clients. Can you benefit similarly from any of these?