How Content Marketing Agencies Drive Success

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Why partner with a content marketing agency?

Here you are again, sitting in front of the computer and staring at a blank document. You have a blog due today, but the words you need to write just aren’t coming to mind. The clock is ticking and you have other important tasks you need to complete, but you need to execute your content marketing strategy first. The pressure’s on!

Content marketing has become one of the most effective ways for B2B brands to connect with their target audience. In fact, content marketing generates leads 3x more effectively than traditional marketing tactics.

But creating and executing a successful B2B content marketing strategy can lead to quite a bit of time, effort, and frustration. That’s why more and more B2B brands are turning to content marketing agencies to help them achieve their goals.

Here are just a few reasons why you should consider partnering with a content marketing agency:


#1: Agencies have resources and expertise

Content marketing agencies specialize in creating and executing content strategies. So, that means they have a wealth of experience helping B2B brands create high-quality copy that resonates with their target audience.

Not to mention that these agencies have the tools needed to keep a pulse on the latest trends and best practices in your industry. With these tools at your B2B brand’s disposal, it’ll be easier for you to stay ahead of the curve. Here are just a few of the resources we use on a daily basis that can benefit your brand:


what is a content audit and why does it matter? download the free guide


#2: Agencies are cost-effective

Hiring an in-house content marketing team can be expensive. You need to pay salaries, benefits, and other expenses associated with onboarding employees. Hiring a freelance copywriter is also an option. But you’re relying on one individual’s knowledge, tools, and connections to get the job done.

On the other hand, partnering with a B2B content marketing agency can be a cost-effective way to get the expertise you need. When you partner with our agency, you’re gaining access to a full team of marketers, web designers, and developers.

If one of our writers runs into an issue with your website or needs a designed image, they can easily reach out to a fellow team member at no extra cost to you.

You’ll also have access to the tools we mentioned above without having to pay for them on your own. Want to know how people are interacting with your website? We have tools for that. Need to find out which of your pages are ranking for your target keywords? We have tools for that. And we are happy to share them with you!


#3: Top B2B content marketing agencies increase efficiency

As mentioned earlier, creating and executing an effective content marketing strategy is time-consuming. When you partner with a content marketing agency, you can free up your time and resources to focus on other important aspects of your business.

And as your business grows, your needs may change. By partnering with a B2B content marketing agency, you can scale your copyrighting as needed. Your agency partner can help you adjust your strategy to meet your changing business needs.


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#4: Gain measurable results on your content strategies

If you’re going to invest in an agency partnership, we’re sure you’ll want to know that you’re getting results. B2B content marketing agencies understand the importance of measuring your campaigns’ success. They have the resources to track and analyze your marketing metrics, so you can see the impact of your efforts in real-time.

At BNP Engage, data drives all of our marketing campaigns – both for ourselves and our clients. Nothing we do is based on guesswork. Tracking and analyzing data informs our strategies and yields monthly increases in website traffic, qualified leads, and conversion rates.

By partnering with a content marketing agency, you can rest assured that your efforts will deliver measurable results.


Work with our top-rated B2B content marketing agency

Our B2B content marketing efforts have led to our agency winning multiple awards on a local and national scale. We understand that it’s a big step to trust your organization’s campaigns with an outside party. That’s why we collaborate closely with out clients to build relationships and gain a deep understanding of how their businesses tick.

Say goodbye to writer’s block. Contact us today to learn more and partner with our team!

Lauren DevensMay 01, 2023by Lauren Devens