Crafting a Modern Digital Experience
Glass Enterprises, a commercial glass manufacturing company, needed to enhance their digital marketing efforts and online reputation. They turned to us as their digital marketing partner.
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Transforming A B2B Glass Manufacturer’s Online Presence
Glass Enterprises is a full-scale commercial glass manufacturing company based in Bucks County, PA. They came to us looking for a B2B partner capable of solving their marketing challenges and elevating their website. Not only was their unique service proposition (USP) not being communicated via their digital messaging or website structure, but their previous work was also not being showcased to attract prospects. The client was also actively recruiting and needed Google and Glassdoor reviews that would attract top talent. Lacking a dedicated marketing team, they needed the expertise that could both create and execute a brand new marketing strategy from the ground up.
The Challenges
Glass Enterprises came to BNP Engage because they needed a proven B2B marketing partner to lead their digital marketing initiatives. They had a new management team and were looking to infuse new life into their operations, marketing, and hiring. They came to us looking to elevate their digital presence to help improve lead generation and their hiring efforts.
- Didn’t have a unified brand identity
- Needed a website that spoke to the value they provide their customers
- No social media presense
- Needed an improved reputation on Google, Glassdoor and Indeed.
The Solutions
BNP Engage stepped in to provide a full strategic marketing plan and implementation. This included persona development, competitive analysis, social media strategy, and reputation management and led to a multiple channel marketing strategy over the years of our ongoing engagement.
- Complete brand refresh, updating brand guidelines and a new style guide
- Redesigned website with improved navigation and educational content.
- Create LinkedIn posts to attract and educate their B2B audience
- Ran reputation campaigns to gain reviews from customers and employees.
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