LightleapAI
BNP Engage helped LightleapAI transform a fragmented web presence into a digital experience built for credibility and growth.
LightleapAI
Unifiying an AI brand’s future
N2N Services partnered with BNP Engage to consolidate its multi-brand web presence under one identity, LightleapAI. Engage created a future-focused website that better reflects the sophistication of this AI-powered higher education platform. The new site unifies content and clarifies LightleapAI's product positioning, while giving the company a stylish and credible presence ahead of increased public visibility.
The Challenges
N2N’s central goal was consolidating their multi-brand approach to a single-brand structure centered on the new LightleapAI website. Their existing Squarespace site proved too limiting to support the needs of this high-value SaaS brand. The new website strategy needed to organize navigation, content hierarchy, redirects, and SEO planning while raising the user experience to align with the quality of the LightleapAI product.
- Multiple brand websites had to be unified without losing important legacy content
- N2N and Illuminate needed to be repositioned without weakening existing brand equity
- The site had to speak to institutional buyers while leaving room for future student-facing tools
- Product promotion, educational content, resources, and lead capture all needed a centralized place
- The launch timeline carried extra pressure because of upcoming visibility around the Quantum Leap event
The Solutions
BNP Engage began by auditing the existing web presence and shaping a new information architecture that brought LightleapAI, N2N, and Illuminate into a clearer brand hierarchy. From there, our design team used motion and interaction to add depth without getting in the user’s way. On the development side, the site was built with a headless architecture using WordPress for resource management. This gave the LightleapAI team a stronger technical foundation with a practical content workflow for ongoing updates and future growth.
- Developed a new information architecture for the LightleapAI brand ecosystem
- Created a resource center for blogs, press, podcasts and thought leadership
- Added purposeful motion and interaction across key content
- Designed reusable product and resource page templates
- Built a Nuxt site with headless WordPress for flexible content management
- Integrated HubSpot lead forms for demo requests and inbound tracking
- Supported launch needs ahead of the Quantum Leap event
Behind the Build
This project also gave our team the opportunity to expand our motion design and development workflow, stepping outside of our commonly used Wordpress/Elementor workflow to pairing Figma-based responsive design systems with Nuxt, Tailwind, GSAP, and reusable page templates. The result was a stronger site for LightleapAI and a refined internal process for building interactive, headless websites.
websites unified
resources migrated
reusable templates
toolsets
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