LightleapAI
BNP Engage helped LightleapAI consolidate three overlapping brands into one confident platform, built to hold up under real industry visibility.
LightleapAI
Unifiying an AI brand’s future
N2N Services partnered with BNP Engage to consolidate its multi-brand web presence under one identity, LightleapAI. Engage created a future-focused website that better reflects the sophistication of this AI-powered higher education platform. The new site unifies content and clarifies LightleapAI's product positioning, while giving the company a stylish and credible presence ahead of increased public visibility.
The Challenges
When N2N Services set out to establish LightleapAI as its flagship AI platform for higher education, the company was still operating under three names. N2N was the parent company, Illuminate was a legacy product, and LightleapAI was the new platform meant to bring everything together. Buyers had no clear way to understand what the company offered or why it mattered, and that confusion threatned to impact a high-visibility moment for prospective customers and investors.
- Three overlapping brands without a coherent story.
- Legacy websites that couldn’t keep pace with technology-forward products.
- Institutional buyers now, student-facing tools on the product horizon.
- No single home for the business, creating search cannibalization and market confusion.
- A competitive positioning moment creating calendar pressure for a high-impact launch.
The Solutions
BNP Engage started with a brand and content audit to establish visual and messaging positioning. Before any pages were built, our team mapped how N2N, Illuminate, and LightleapAI needed to relate to each other so the site could tell one coherent story instead of three competing ones. From there, we designed a site meant to look and feel like the AI-forward platform LightleapAI actually is: confident motion, a clear visual hierarchy, and messaging built to show what the product can do rather than just describe it. On the backend, the team moved LightleapAI off Squarespace and onto a headless setup, pairing a modern front end with WordPress for content management. That means LightleapAI's marketing team can manage blogs, press, podcasts, and thought leadership from one resource center without waiting on a developer for routine updates.
- A clear brand hierarchy that separates N2N (the parent company), Illuminate (now integrated into the LightleapAI product suite), and LightleapAI itself, so buyers see one confident story instead of three
- A centralized resource center for blogs, press, podcasts, and thought leadership
- Added purposeful motion and interaction across key content
- Reusable product and resource page templates, so new pages and content don’t require starting from scratch
- Built a Nuxt site with headless WordPress for flexible content management
- Integrated HubSpot lead forms to capture and track demo requests
- A completed site launch ahead of the Quantum Leap event, giving LightleapAI a credible presence for its highest-visibility moment yet
Behind the Build
This project also gave our team the opportunity to expand our motion design and development workflow, stepping outside of our commonly used Wordpress/Elementor workflow to pairing Figma-based responsive design systems with Nuxt, Tailwind, GSAP, and reusable page templates. The result was a stronger site for LightleapAI and a refined internal process for building interactive, headless websites.
fragmented brand properties, unified
resources migrated and organized
reusable templates for easy ongoing site administration
toolsets
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