A keyword analysis is a research report that offers an in-depth understanding of the keyword terms used by an identified target audience when interacting with a search engine. The report offers an analysis of how these insights can be applied to optimize content and the user experience.

Using keywords properly in title tags, heading tags, anchor text, and most importantly in on-page content will give your SEO strategy the juice it needs to succeed. BNP Engage uses sophisticated tools to conduct keyword audits and identify keyword terms and phrases to “speak the language of your customers,” which leads to conversions and customers.