The traditional marketing funnel is dead. HubSpot’s flywheel model is now the way to go. It’s a modern take on marketing that focuses on creating content to engage your customers and attract new leads. This is the basis of effective inbound marketing.

Want to learn how to create an inbound strategy for your business? To get started, watch our video above where BNP Engage President, Ben LeDonni, breaks down the relationship between the flywheel and inbound methodology.