Editorial Guidelines and Your Brand

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Creating a consistent brand includes upholding a consistent voice and tone in every piece of content you create and publish. The consistency in messaging builds credibility, creates trust, and strengthens your brand overall.

To get everyone on the same page and maintain consistency, editorial guidelines and a brand style guide offers guardrails that ensure anyone who creates, edits, or touches your content in any way stays on brand.

Resource: Video
Content Marketing

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