Lily Project Services
Launching a new construction services brand from the ground up, Engage defined the identity, created a digital presence, and provided fast, strategic brand discovery.
LilyProjectServices.com
Launching a Specialty Construction Brand Built to Win Bids
When starting a new construction project services company, the Lily Project Services team had a name and a vision. They needed a complete brand system and a credible digital presence to bring that vision to market. Engage led a focused discovery and development process, defining the brand identity while designing and launching a scalable website to support early growth and outreach. Within a condensed five-week timeline, Engage delivered a fully functional WordPress website aligned with the new brand system, including core pages, messaging, and SEO-ready structure. The result provided Lily Project Services with a professional platform to support bid pursuits, communicate capabilities, and establish immediate credibility with partners and clients.
The Challenges
Starting from zero, the client needed a full brand and online presence to begin driving projects and partnerships. With a compressed timeline, BNP Engage was tasked with delivering both a complete identity system and a functional website that could support real business activity immediately. The website needed to balance speed and quality, providing a credible first impression while remaining flexible enough to scale with future content, project portfolio and case studies, and business development efforts.
- Launching a market-ready brand from scratch
- Creating a versatile, accessible visual identity
- Developing digital and print assets for multiple use cases
- Building a simple web presence that could scale as the business grew
The Solutions
Engage led a structured brand discovery and creative process, delivering a brand identity and templates and collateral to ensure Lily Project Services could be seen as credible and start winning bids. Engage designed and launched a complete website within five weeks, aligning messaging, copy, design, and user experience based on industry insights to ensure the website was built to stand out from competition during the proposal process. Built on WordPress using Engage’s CoreUX framework, the site includes easy-to-edit pages, responsive design, web accessibility, and foundational SEO. Page designs and content were customized to create immediate credibility and providing a foundation for the site to expand alongside the business.
- Developed logos and brand guidelines; finalized design incorporating a shovel icon to symbolize foundation and progress
- Delivered branded templates for slides, stationary, apparel, and digital presence
- Custom website design and content launched in four weeks
- Portfolio and web pages built for non-technical users to easily edit and add, no developer required
Positioned for Growth from Day One
Lily Project Services entered the market with a complete brand identity and a digital foundation designed for long-term scalability.
Brand Application Templates Provided
Week Turnaround from Website Kickoff to Launch
Accessibility Compliance in Brand and Site at Launch
Custom Webpage Templates with Expert Copywriting
The Results
Within weeks, Lily Project transitioned from concept to a polished, professional brand supported by a fully launched website. The digital platform provided immediate credibility, enabling the team to present capabilities, support bid opportunities, and streamline inbound inquiries from partners and clients. The combined delivery of brand identity and website development established a consistent, high-quality presence across all touchpoints. This project demonstrates how BNP Engage helps emerging B2B companies move quickly from vision to execution, equipping them with the tools required to operate, communicate, and grow with confidence.
| Before BNP Engage | After BNP Engage |
|---|---|
| No logo or brand identity | Complete brand and digital style guide |
| No digital presence | Fully launched landing page on new domain |
| Limited awareness | Client-ready presentation templates and assets |
| Undefined brand tone | Clear messaging and visual consistency |
| Full Website Built with Scalable CoreUX Framework |
- No logo or brand identity
- No digital presence
- Limited awareness
- Undefined brand tone
- Complete brand and digital style guide
- Fully launched landing page on new domain
- Client-ready presentation templates and assets
- Clear messaging and visual consistency
- Full Website Built with Scalable CoreUX Framework
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