Lily Project Services
Launching a new construction services brand from the ground up, Engage defined the identity, created a digital presence, and provided fast, strategic brand discovery.
LilyProjectServices.com
Building a Brand Identity to Drive Customer Confidence
When starting a new construction project services company, the Lily Project Services team had a name and a vision. They needed a complete brand system to make that vision real. BNP Engage stepped in to deliver a full suite of brand-building services that would position the company for credibility and success. Through discovery workshops, creative development, and digital launch support, we crafted a professional identity that reflected the company’s purpose, values, and expertise. The final deliverables helped Lily Project stand out, build partnerships, and drive growth.
The Challenges
Starting from zero, the client needed a full brand and online presence to begin driving projects and partnerships. With limited visual assets and a short timeline, BNP Engage needed to design a brand system flexible enough for both print and digital applications.
- Launching a market-ready brand from scratch
- Creating a versatile, accessible visual identity
- Developing digital and print assets for multiple use cases
- Building a simple web presence that could scale as the business grew
The Solutions
BNP Engage led a comprehensive brand discovery and creative process, delivering a full identity package in a few weeks. From the logo to a web presence, every element was crafted to build trust and convey professionalism.
- Developed logo concepts; finalized design incorporating a shovel icon to symbolize foundation and progress
- Built brand guidelines with accessibility and digital flexibility in mind
- Created a modern, simple landing page to protect the domain and announce the company presence to the world
- Delivered branded templates for slides, stationary, apparel, and digital presence
Case Studies
