Building a High-Impact Web Presence
The BP Group is a leading commercial HVAC company in New York City specializing in the installation, maintenance and engineering of HVAC systems. They needed a modern website design to reflect their commitment to client satisfaction and innovative company culture. Cue BNP Engage.
Keeping the Brand Cool with a New Website & Marketing
Our strategic partnership began with a plan for minor website improvements and content updates to the existing website. After expressing their long-term goal of customer retention, we realized that The BP Group needed a website overhaul for improved user experience and to rival competitors. A new site would improve their appearance online and impress prospects browsing for a commercial HVAC provider. So, our website development team switched the client’s website to a WordPress CMS where we could build a more effective on-page appearance. The user-friendly backend provided an easier experience for in-house site updates and management. New content could seamlessly be added and updated by our team. The result was a customized website designed to showcase the services, divisions, and projects in a user-friendly layout. Our content marketing and SEO teams also created an enhanced content strategy to help The BP Group share key industry insights and provide value to their audience. We provided an upgraded social media strategy as well to continuously engage the client’s followers.
The Challenges
The BP Group needed to drive customer loyalty and lead generation through their website. However, their existing content management system (CMS) did not offer the features necessary to seamlessly edit existing pages or add new ones. So, a new website was needed to improve their appearance online and impress prospects browsing for a commercial HVAC provider. Social media and search engine optimization (SEO) are also essential for customer engagement. But the client lacked the expertise to build and implement effective social media and SEO strategies. That’s where BNP Engage came in.
- Develop a user-friendly, optimized website for clients and internal teams
- Enhance customer retention through thought leadership
- Generate sales-qualified leads through digital marketing efforts
- Build client relationships with a B2B social media strategy
The Solutions
Our website development team got to work and switched the client’s website to a WordPress CMS. This way, we could build a more effective on-page appearance. Additionally, the user-friendly backend provided an easier experience for in-house site updates and management. New content could seamlessly be added and updated by our team. The result was a customized website designed to showcase the services, divisions, and projects in a user-friendly layout. Our content marketing and SEO teams also created an enhanced content strategy to help The BP Group share key industry insights and provide value to their audience. We provided an upgraded social media strategy as well to continuously engage the client’s followers. As a result, our client enjoyed watching their metrics consistently grow across their digital platforms.
- Developed a new and improved website on WordPress with an intuitive backend
- Created a B2B social media marketing strategy with a focus on showcasing new projects and informative resources
- Completed monthly SEO edits based on data to improve search visibility for relevant keywords
- Conducted regular meetings with the client to align on business goals, review metrics, and offer actionable next steps to improve results
Case Studies
