Manhattan Bagel

With new branding and a unique franchisee structure, Manhattan Bagel needed a digital partner who could roll with the punches and help them creatively and strategically reach their goals. 


Strategic Website Redesign and Content Marketing

Manhattan Bagel is known for serving their freshly baked, New York-style bagels to breakfast lovers across the East Coast. But after their recent rebranding, they needed a redesigned website and a digital marketing presense that was both consistent with their new marketing materials and represented the true value and size of the brand. As bagel enthusiasts ourselves, our team was happy to oblige.


The Challenges

After Manhattan Bagel launched their new branding, a challenge presented itself in that their website no longer reflected their upgraded marketing materials and their overall digital presense was lacking. With consistency across a brand’s digital presence being so essential, their team reached out to BNP Engage initially needing a redesigned website.

After the successful completion of that project, Manhattan Bagel brought us on as their full scale digital marketing partner to help build their digital marketing presence.

  1. Website was clunky, hard to edit & did not match their new branding
  2. Inconsistent social media presense
  3. Limited email marketing strategy
  4. Needed to be WCAG AA compliant but did not have the expertise

The Solutions

Our team worked closely with Manhattan Bagel to keep the project moving forward, and fostered collaboration with their parent company and IT teams to ensure all parties were on the same page.

Today, we continue to work closely with Manhattan Bagel to enhance their digital foot print whether that be through social media, email marketing, SEO, and continued website maintenance and monitoring. We are constantly looking for ways to optimize their digital performance, meeting monthly to review performance metrics to make informed marketing decisions and be able to pivot as needed.

We’re proud of the work we accomplished so far and look forward to building our relationship further for years to come!

  1. Build a new, easy to edit website with their new branding requirements
  2. Updated social media profiles and created consistent posting schedule
  3. Created new email templates, A/B tests and email strategy
  4. Review the compliance tool monthly and tasking appropriate actions

Increasing Engagement Across Channels

With a large brick-and-mortar following in the northeast, Manhattan Bagel had the audience but needed a partner to grow their digital presense and engagement.
Increase in Instagram Followers
Average Increase in Site Visitors
Email Open Rate
case studies

We love to be creative. And creativity goes hand in hand with strategy. Browse our Interactive Product Spotlights, Sponsored Digital Spotlights, and Co-Branded eBooks to see just what we have done for our clients. Can you benefit similarly from any of these?