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I.W. Tremont's Digital Growth Fueled by BNP Engage

When filtration products manufacturer, I.W. Tremont, turned to us to manage their PPC ad campaigns, we made sure we were reaching the right customers and the right times.
www.iwtremont.com 

Overview

Paid Ads Management for a Materials Manufacturer

As a manufacturer of filtration products specializing in glass microfiber and cellulose media, I.W. Tremont came to us to better reach their specific audiences. The BNP Engage team worked closely with I.W. Tremont to define the best campaigns and helps set up their HubSpot account to more accurately track prospects through the marketing and sales funnels.

Deliverables

The Challenges

I.W. Tremont was looking to grow their digital marketing presense and turned to us as their B2B marketing partner. They had little marketing expertise and they continue to look to our team for guidance on best practices and strategic recommendations. In addition to their marketing woes, they needed a partner to train their team on the nuances and capabilities within HubSpot. As a smaller team, they did not have the time to invest in self teaching or strategically setting up their account, so that is where we stepped in.

  1. Didn't have a strategy for who to target for PPC ads
  2. The website was not SEO optimized.
  3. Needed help integrating HubSpot CRM into their marketing/sales routine.

The Solutions

Our team worked closely to get to know I.W. Tremont's business to have the biggest impact. There was a discovery phase where BNP Engage conducted stakeholder interviews, an in-depth competitive and keyword research, and a UX and content audit. From this information, the marketing strategy was built and we helped this materials manufacturer optimize their marketing efforts. Without a in-house marketing team, I.W. Tremont leaned on our expertise to guide them to more effectively market their services without requiring extensive time from their team.

Additionally, once we understood their audiences and process, we were able to set them up with the tools they needed in HubSpot to maximize their sales team's time so that they could focus on essential job responsibilities and driving new business.

  1. Built out Paid Ads campaigns based on target audience.
  2. Optimized the meta data and h-tags to ensure search engines understood the content.
  3. Build out HubSpot templates, and provided in-depth training and support.
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