BNP Engage worked with Core Compliance to complete a comprehensive project discovery phase. This included in-depth competitor and keyword research, stakeholder interviews, persona building and more to culminated in a marketing plan and roadmap. From this phase, we worked closely with Core Compliance to define their strategic priorities and align on the next step roadmap items and worked collaborative to complete them.
Core Compliance was facing several roadblocks that were hindering their marketing and sales success. Their CRM system was underutilized and not integrated into their overall strategy, so they struggled to effectively leverage their data and insights to attract and nurture new prospects. Additionally, their website was outdated and didn't align with their current business offerings and target clientele. While they had strong thought leadership content, they lacked a cohesive plan for using this content to build relationships and guide prospects through the sales funnel.
BNP Engage worked closely with Core Comliance through a collaborative process to understand their goals, challenges, and target audience. Our team conducted a comprehensive audit of their current CRM platform and integration strategy. We uncovered valuable data and insights that could be better leveraged to identify, attract, and nurture high-value prospects if integrated properly into their systems and processes. We developed a strategic roadmap for optimizing their CRM, outlining actionable steps for implementation across marketing, sales, and customer support teams.
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