How to Streamline Content Creation with AI

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How to Use AI for Writing Content

Businesses are under constant pressure to produce fresh, relevant content without stretching their resources too thin. How can you consistently create relevant content that engages and converts without using up all of your time and resources? Enter the age of Artificial Intelligence (AI).

Although AI has been a hot topic in recent years, it’s not a new concept. The earliest substantial work in the field was done in the 1930s by British mathematician and computer scientist, Alan Turing. He may be best known for creating the Turing Test, a method of testing a machine’s ability to demonstrate intelligence at a level that’s indistinguishable from a human’s.

Fast forward to November 2022, OpenAI launched ChatGPT and the use of AI has surged exponentially ever since. And there’s no sign of slowing down. AI is expected to see an annual growth rate of 37.3% between 2023 and 2030.

Businesses around the globe have been quick to jump on ChatGPT and similar AI tools. One of the most common ways that businesses are leveraging AI is to generate more content than ever before. But just because more people are aware of AI tools, that doesn’t mean everyone knows how to use them correctly.

Read on to find out the benefits of using AI for content, some caveats to be aware of, and our favorite AI writing tools.



The Benefits of Including AI in Your Content Strategy

Anyone who’s ever written a blog knows that it’s not a quick process. It involves coming up with a topic, researching keywords, incorporating metadata for SEO, drafting a blog outline, circulating the outline for internal review, drafting the blog, and then finally posting it to your website.

From the glaring white screen to the ticking clock reminding you of everything else on your plate, it’s easy to feel overwhelmed. But, what if you could produce more content in less time without compromising on quality? You can – with the right AI tools.

With advancements in natural language processing and machine learning, AI can:

  • Create blog outlines and drafts
  • Suggest content ideas based on trending topics
  • Optimize your content for SEO
  • Improve content readability
  • Translate your writing into multiple languages
  • Offer summaries for large chunks of content
  • Generate full campaigns from email marketing to social media posts

This list just scratches the surface of what AI can do for content creators. But the key to success is learning how to use it to complement your creativity, not replace it.


The Art of Collaborating with AI

Despite AI’s content creation capabilities, it’s important not to fall into the trap of over-reliance. AI can write content, but it can’t (yet) fully understand the nuances of human emotion or brand voice. The secret to effectively using AI in your content strategy is to strike the right balance of AI efficiency and human insight.

Sure, you can ask your chosen AI content writing tool to draft a full blog, and then copy and paste it onto your website as is. But that content likely won’t reflect your brand’s tone, which will only create an inconsistent experience for readers.

Not to mention that AI can also have “hallucinations”. An artificial hallucination is an AI-generated response presented as a fact that’s either misleading or just plain untrue. If your content is inaccurate, you’ll lose your customers’ trust and you’ll have trouble rising in Google’s rankings.

However, all of this doesn’t mean that you can’t rely on AI to help you during the content writing process. AI should help jumpstart your creative process rather than fully drive it.


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There’s no harm in asking AI to help you draft a high-level blog outline to speed up the process. Just remember to read through the work, fact-check the information, and revise as needed.

A harmonious partnership between AI and your unique brand perspective can help you increase the quantity of your content output without sacrificing quality. Striking the right balance will take trial and error.

As long as you’re not copying and pasting paragraphs of AI-generated copy and publishing it as-is, you’re on the right track!


Best AI Copywriting Tools for Marketing

Now that we’ve discussed how AI tools can help enhance your content strategy, you’re probably wondering where to start. A Google search of “AI copywriting tools” yields over 8 million results, which could mean hours and hours of research that you may not have time for.

Luckily, our team has experience using dozens of content writing tools. Each has a unique selling point based on a variety of different use cases, from writing in your brand voice to drafting copy in multiple languages.

Here are some of the top AI copywriting tools as of Q2 2024:

  • is popular, easy to use, and can create website content, social media posts, ad copy, blog posts, email content and subject lines, and much more.
  • Jasper AI uses GPT-3 to write a wide range of content across digital assets, powered by your custom brand voice and knowledge base.
  • HubSpot’s AI Blog Writer uses prompts and questions to generate blog posts in seconds – plus, it seamlessly integrates with your HubSpot CRM.
  • Claude can process large amounts of information, brainstorm ideas, generate text and code, and create SEO-friendly blog posts.
  • Rytr has 40+ content use cases and templates with a grammar checker and text improver, all designed to sound like your brand rather than a robot.
  • Copymatic offers 50+ copywriting tools, including a text-to-speech feature, a content rewriter, and ways to change the tone of your content.
  • Writesonic helps you write SEO-optimized content, long-form conversion offers, and even sales pitches in 20+ languages.
  • Longshot AI specializes in creating verifiable, authentic, SEO-friendly long-form content powered by OpenAI GPT-4 and custom AI models.

Selecting the right AI copywriting tool for your needs can take time. If you’re not sure where to start, many of these tools offer free trials. Experiment with them until you find the perfect match that complements your marketing strategy, aligns with your creative voice, and ultimately, captivates your audience.


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Partner with AI Content Creation Strategists

At BNP Engage, we’ve stayed at the forefront of the latest AI tools to help streamline success for ourselves and our clients. We understand that AI can be used to amplify your creativity rather than replace it.

Our expertise lies in harnessing the power of AI to streamline content creation while ensuring that the final output maintains the quality your brand is known for. With our team, you get the best of both worlds — an AI-driven content strategy backed by decades of marketing expertise.

Ready to write smarter, not harder? Let BNP Engage show you how AI can transform your content creation process and focus on what truly matters – growing your business and engaging your audience like never before.

Lauren DevensMay 14, 2024by Lauren Devens