Persona Development is the process of segmenting your target audience. It includes applying audience attributes to understand behaviors and identify search intents. By focusing on the user experience, these hypothetical personas help determine website design and the content strategy. The overarching goal is to create an effective approach that will engage your audience segments.

BNP Engage starts with a digital discovery and strategy session that leads to market research, an in-depth competitor and keyword analysis, and then uses the resulting data to drive KPIs.