Building Personas & Relevant Messaging

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Do you have updated personas that highlight the motivations, challenges, and decision-making processes for your prospects? Even if you did have personas created at some point, the current environment and economy may impact buying behaviors, motivations, and challenges, and therefore, may need to be updated.

In general, accurate personas allow you to create strategic and relevant messages, which are essential to include in an effective content strategy. Publishing those messages within strategically designed marketing materials and distributing through the channels that will reach your audience will help you achieve your business goals.

Resource: Video
Content Marketing

Create a Content Planning Strategy to Keep Your Team Organized

Download the Content Calendar Template to organize your valuable content and consistently engage your audience.