Educate with an IPS

An Interactive Product Spotlight - or IPS - provides a dynamic digital experience for B2B companies. This custom web page provides an effective and engaging platform to highlight your product, service, rebranding, event (commercial), and more!
Gain Awareness and Conversions

An Interactive Product Spotlight allows you to market your brand directly to your target audience through the BNP publication. Our designers will build a custom page based on your content, matching your brand’s look and feel, for a fully unique experience. We’ll provide guidance and recommendations to ensure your IPS adheres to best practices. Once your IPS is built, we will host it for up to one year.

Your Sales Representative can work directly with you to build a package focused on your unique needs, goals, and budget. Schedule an intake call to learn more.
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Your IPS is designed and built around your content and brand. It’s supported by the full strength of the BNP Media’s publications’ reach to highly qualified audiences. Your IPS will provide the following benefits:

  1. Created by design professionals through a collaborative process.
  2. Responsive design for viewing across all devices: desktop, laptop, mobile, and tablets.
  3. Equipped for embedding on your company and social media websites, and for use as a sales tool.
  4. Promoted via email to the active and engaged subscribers of one of BNP Media’s publications.
  5. Leads and analytics provided after deployment.
  6. Hosted for up to one year on the publication of your choice.

Many companies have already found success working with BNP Engage to design and build a custom interactive product spotlight. Whether your goal is to generate new leads, promote awareness of a new product or service, support your sales team with a digital resource, drive awareness for an event, or just get your message out, an IPS may be right for you.

  1. GNT promoted the features and benefits of their EXBERRY(r) shade collection for the food and beverage industry.
  2. Engineered Floors showcased the stunning design of their LVT products for the flooring industry with a dynamic landing page.
  3. National Gypsum introduced their Soundbreak XP products to decrease noise transmission in between walls, ceilings, and retrofit applications.

Ready to get started on your Interactive Product Spotlight? Contact us and we will walk you through the process and help you ensure your needs are met! We collaborate with you to produce, launch, and promote an IPS for you in as soon as 90 days with materials that you provide, which include the below:

  1. Content outline including title, tagline and engaging opening imagery.
  2. Product images, brochures, ads, videos, case studies, technical specs, downloads, etc.
  3. Hi-res images (3000px min). (jpg, tif, png, psd, ai, eps or svg).
  4. Brochures, ads, campaign materials, branding guidelines, etc. can be PDF.
  5. Videos under 5 minutes (mp4, mov, wmv or YouTube, Vimeo and other video streaming links).
  6. Calls-to-action and links.
  7. Logo in vector format (ai, eps, or svg).
  8. Brand guidelines for logo/font/color usage requirements.
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At BNP Engage, we’ll design, build and host an interactive page based on your content. Engage your audience like never before. Contact us today for a customized experience tailored to your brand's unique needs.
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