Importance of Discovery Deliverables Part 2

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discovery phase in digital marketing

How to Plan Your Marketing Project with Discovery Deliverables

So you already read about the importance of discovery and data insights and why you need a discovery phase. Great! You might be ready to start a new project and excited for discovery to begin, or maybe you still have some questions. Either way, one of the most important things for both the client and agency to agree on prior to initiating a discovery phase is the final deliverables.

As a business owner, you want to grow your business and reach more customers. You know that marketing is a key factor for your success. But marketing can be complex and challenging. You need to know who your customers are, what they want, and how to reach them. You also need to have a clear and realistic plan for your marketing project.

But how do you create a plan that works for your business?

That’s where discovery deliverables come in.

Discovery deliverables are the results of the discovery phase of a marketing project. The discovery phase is the first step where you and your marketing agency work together to collect and analyze information about your business, your market, and your customers. The discovery phase helps you and your agency to:

  • Define the goals and scope of the project
  • Identify the problems and opportunities for improvement
  • Set the expectations and requirements for the project
  • Develop a detailed and feasible plan for the project

The discovery deliverables are the documents or tools that show and explain the findings and insights from the discovery phase. They can include a:

  • Project Brief: A summary of the background, goals, scope, deliverables, timeline, and budget of the project.
  • Persona Profile: A description of your ideal customer’s characteristics, needs, pain points, and motivations.
  • Competitor Analysis: A comparison of your strengths and weaknesses with those of your main competitors.
  • SWOT Analysis: An evaluation of your internal strengths and weaknesses and external opportunities and threats.
  • Value Proposition: A statement that shows how your product or service solves your customer’s problem or satisfies their needs better than your competitors.
  • Positioning Statement: A statement that shows how you want your brand to be seen by your target audience compared to your competitors.
  • Messaging Framework: A guide that shows the key messages, tone, and voice that you want to use to communicate with your target audience on different channels and platforms.

Why do you need discovery deliverables for your marketing project?

Discovery deliverables are important for your marketing project because they can help you to:

  • Save Time and Money: By doing a thorough discovery phase, you can avoid wasting time and money on marketing tactics that don’t work or don’t matter. You can also prevent changes, delays, or mistakes during the project execution.
  • Increase Alignment and Collaboration: By creating discovery deliverables, you can make sure that you and your agency have the same understanding and vision for the project. You can also build a trusting and transparent relationship based on feedback and communication.
  • Enhance Creativity and Quality: By using discovery deliverables as a basis for your marketing strategy, you can inspire creativity and innovation in your agency. You can also ensure that the quality of the final deliverables meets or exceeds your expectations and standards.

How can you get started with discovery deliverables?

If you want to get started with discovery deliverables for your marketing project, here are some steps you can take:

  • Choose a reliable and experienced marketing agency that can offer discovery services as part of their package.
  • Talk openly and honestly with your agency about your business goals, challenges, expectations, and preferences.
  • Give relevant and accurate information and data to your agency to help them do their research and analysis.
  • Review and approve the discovery deliverables before moving on to the next phase of the project.

If you’re looking for a marketing agency that can help you with discovery deliverables, contact us today. We are a professional marketing agency that can help you plan and execute a marketing project that can help you grow your business.


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We have the skills, experience, and tools to help you with:

  • Discovery Services: We will help you do a comprehensive discovery phase and create high-quality discovery deliverables for your project.
  • Strategy Services: We will help you create a smart and effective marketing strategy based on your discovery deliverables.
  • Execution Services: We will help you implement your marketing strategy on different channels and platforms.

Don’t miss this chance to plan your marketing project with discovery deliverables.

Contact us today and let us help you grow your business.

Tyler BaberAugust 01, 2023by Tyler Baber