Exploring the World of Websites for Small Businesses

In this technology-driven era, some small businesses are still without an online presence. Surprisingly, research indicates that about 27% of small businesses don’t have a website. However, with an increasing trend towards digitalization, 92% of them plan on setting up one by the end of the year.

As a small business owner, you have a plethora of options when it comes to deciding the type of website for your business. From e-commerce and lead generating sites to third-party integrations like HubSpot, Wishpond, or CRM platforms like Salesforce, the choices are endless. You also have the liberty to choose your desired content management system, WordPress being one of the favorites.

The E-commerce Website: An Online Store for Your Products and Services

E-commerce websites act as online marketplaces, assisting both brick-and-mortar stores and primarily online businesses in selling their products or services. Customers can browse through categories, select their desired items, and add them to the cart. Payment options are convenient, offering various methods like check, credit card, or payment systems like PayPal.

The Brochure Website: Your Online Business Card

A brochure website is the digital counterpart of a printed brochure. Its simplicity, small size, and fixed format make it a cost-effective solution for small brick-and-mortar businesses that can’t sell their services online, such as hair salons, vets, and auto repair shops.

The Lead Generation Website: Boost Your Online Presence

A lead generation website aims to attract more business by building an online presence. It offers content that builds trust and encourages return visits. It employs several lead generation strategies such as webinars, online networking, resource guides, email marketing, and pay-per-click advertising.

The Magazine Style Website: Engage, Inform, and Entertain Your Audience

A magazine-style website, similar to a brochure site but more advanced, is designed to entertain while providing useful information. It is an ideal choice for businesses that utilize blogs and affiliate marketing, and for those that offer products from multiple manufacturers.

Deciding on the Right Website for Your Small Business

If you’re still wondering, “What type of website does my business need?” we’re here to assist you. BNP Engage aims to help you make the most informed decision. Let’s collaborate to find the best website solution for your small business.